Meet the Team

Christian Bullock

Operating Partner, Chief Executive Officer & Board Director

Christian is a brand leader with 25 years of experience developing food and beverage brands across Canada. As Operating Partner and CEO of Purebread Brands, he's leading the bakery & cafe through its next phase of national growth, bringing a proven playbook for turning regional concepts into national brands. At Purebread, he's applying that same experience to grow a beloved regional bakery into a brand with roots that extend Canada-wide.

Christian also serves on Purebread's Board of Directors, guiding the company's long-term growth strategy.

Tatenda Muhle

Tatenda, CPA, is an accomplished financial accountant, specializing in reporting, group consolidations, and IFRS/US GAAP compliance. He has extensive experience in managing audits, preparing financial statements, and advising on complex transactions like IPOs and business combinations. Tatenda excels in financial analysis, risk management, and internal control improvements, mentoring teams and collaborating across industries such as mining, energy, and manufacturing.

Chief Financial Officer

Board of Directors

Justin Morel

Justin is the former COO of Crafted Hospitality, the restaurant group behind celebrity chef and Top Chef head judge Tom Colicchio. He led operations and expansion across Colicchio's entire portfolio. He now brings that experience in scaling premium restaurant brands to Top Table Group.

COO, Top Table Group

Alex MacDonald, CPA, CA

As CFO of Aquilini Game Co., backed by the Aquilini family, Alex led the 2019 merger of Enthusiast Gaming, Luminosity Gaming and J55 Capital. That deal formed the dual-listed company he now oversees as CFO. Alex brings extensive experience in M&A, capital markets and scaling high-growth businesses, and also sits on the board of NATO Canada.

CFO, Enthusiast Gaming (NASDAQ; TSX: EGLX)

Ingo Siebert is a business entrepreneur and investor with 26 years of extensive experience in M&A, financing, strategic planning, sales, marketing, and team structuring.

Ingo SEIbert

SACHA SINGH

Sacha Singh brings 17+ years of commercial real estate leadership to the Purebread Brands board. As Vice President, Commercial Retail Leasing at QuadReal Property Group, one of Canada's largest real estate investors, Sacha has partnered with global brands including Rolex, Chanel and KITH, plus international and domestic hospitality and F&B concepts. As Purebread expands across Canada, Sacha's expertise in securing premier retail locations and deep network across the industry will be key to the brand's growth. BA, Simon Fraser University.

Vice President, Retail Leasing, QuadReal